Find one website's traffic, compare periods and understand what the traffic figures can and cannot tell you.
Site stats belongs to an individual website. It shows the traffic that reached that website's hosting, with the live site and its development preview combined, and the pages, referrers, countries, devices and browsers behind it. Choose the website first rather than looking for a separate account-wide analytics page.
Check the website name in the breadcrumb before comparing figures or sending a question about the report.
The figures come from the hosting service in front of your website, so nothing needs to be added to your site and no tracking script runs in your visitors' browsers. Netbound's servers report the totals every few minutes. The Updated line shows when the latest report arrived. If it says reports are delayed, the figures may be out of date. Check again later and message the team if it stays that way.
The live site and the development preview are counted together. Production and development at the bottom of the report shows how much traffic each one received.
Visitors (estimated) counts distinct IP addresses for each day and adds the days together. It includes search engine crawlers, uptime monitors and security scanners, so it is higher than the number of real people. A person who visits on several days counts once on each of those days. Use it to spot changes over time, not as a head count.
Requests counts everything the hosting service delivered, including images, scripts and automated probes. It is not a page view count. The automated share shows how much of that traffic was identified as bots or crawlers. Failed requests are error responses, often from scanners looking for pages that do not exist, so a small share is normal.
Data sent is the amount of data the website delivered.
The percentage changes compare the selected range with the previous range of the same length. If there is no earlier data, the report says so instead of showing a percentage.
Days follow UTC, so each day runs from 11am to 11am Melbourne time (10am outside daylight saving). The last day is partial.
Pages lists the pages that were delivered successfully most often. Referrers lists websites that sent traffic, such as Google or social sites. Visits that arrive without a referrer are not listed, and browser privacy settings can hide referrers. Countries, Devices and Browsers show each item's share of requests. Unknown means the hosting service could not identify it. Use these as context, not as a customer's exact location or proof that they are in your service area.
Look for a change over several periods and compare it with what happened in your business. For example, note when you published a service page or shared a link, then check whether traffic and enquiries changed.
A visit is not a quote request, booking or sale. Site stats does not report Google rankings or show which search phrases a visitor used. Ask the team about any separate tracking or Search Console setup you need; plan inclusions and supplied access affect the scope.
Google's SEO starter guide explains why search changes can take time and do not guarantee rankings.
No traffic recorded yet means the dashboard has not received a report for that website. A new or unpublished site may have no traffic, and figures can take a few minutes to appear after the first visit. If the site is live and you expect traffic, open it to check it loads, try a wider range and message the team.
You do not need to paste any tracking code. If the page fails to load, refresh it and contact support if it still fails. Include the website name, date range and what you see, but do not send another customer's report.
Related: Manage your websites and Request website changes.